한국어 
日本語 
English 
Background
"Simultaneous training ops across local managers in six countries" — HQ-standard consistency.
Lotte GRS
Lotte GRS operates Lotteria, Angel-in-us, and other franchise brands overseas. Approximately 200 local managers across 6 countries needed consistent store operations training, but physical distance and language barriers made uniform quality delivery difficult.
In Southeast Asia, mobile networks outperform fixed broadband, making PC-based e-learning impractical. No systematic channel existed for delivering HQ operations standards and brand philosophy to overseas managers.
Solution
A single push message announces global training rollouts worldwide.
Lotte GRS
A mobile-first simultaneous training system was deployed across 6 countries. English-language content was distributed, with UI auto-translation to overcome language barriers for local managers.
Push notifications enabled simultaneous global training announcements. The mobile-first approach was specifically optimized for Southeast Asian markets where mobile infrastructure is superior to fixed broadband.
Results
In Southeast Asia, mobile networks outperform PC environments.
Lotte GRS
A simultaneous training operations system was established across all 6 countries. A single push notification could reach all global managers, ensuring HQ standards consistency worldwide.
Training accessibility for Southeast Asian local managers improved significantly. Mobile-first training was confirmed as the optimal choice for regional infrastructure conditions. Multi-language support and global simultaneous deployment began functioning as training infrastructure for overseas franchise expansion.
Insight
Mobile-first is a prerequisite for global-franchise training infrastructure.
Lotte GRS
For a global franchise training staff at overseas stores, a mobile-first approach is not a choice but a necessity. This is especially true in regions like Southeast Asia where mobile networks surpass PC internet. Having validated simultaneous training operations in 6 countries and multilingual content distribution, this case becomes a reference model for companies planning overseas franchise expansion as they design training infrastructure.
