Performance Data

Numbers tell the story of
TouchClass impact

100+ enterprises, 35 months of operational data analysis.

70% MAU
4.7x the global avg of 15%
7h 50m Monthly avg usage time
96 hrs/yr learning
300,000+ Cumulative active users
50+ Enterprise clients
Including large corp, finance, public

5 truths from
100 enterprise datasets

  • MAU surges to 80-95% then crashes to single digits within 1-2 months. Same pattern confirmed across 6+ companies.

  • One pharma company achieved 5x MAU growth (15% to 80%) through continuous content supply. Companies with 3+ months of no new content saw MAU decline without exception.

  • Companies with 70 distributed sub-admins maintain 90%+ MAU. Companies with only 1-2 HQ HRD staff stay below 20%.

  • Companies running field communication boards, praise challenges, and live Q&A see 300+ monthly content views even in off-season.

  • Only 8% of companies globally succeed at Kirkpatrick Level 3 (behavior change) and Level 4 (business results). TouchClass auto-collects data up to Level 2.

Compliance Season MAU Trend
Spike and crash pattern
Jan — MAU 12%  Normal operations
Feb — MAU 89%  Compliance training launch
Mar — MAU 94%  Completion deadline push
Apr — MAU 31%  Training ended
May — MAU 8%  No content
Jun — MAU 5%  Platform abandoned
6+ companies
Same pattern confirmed
-86%p
MAU drop within 2 months
Content Supply vs MAU Correlation
Continuous supply = Growth
80%
Pharma A
15 pieces/month supply
9%
Manufacturer B
0 new content for 3 months
10+ pieces/month companies MAU 50%+
Under 3 pieces/month MAU 20% below
3+ months supply stopped MAU declines without exception
5x
MAU growth (15%→80%)
MAU Gap by Admin Operations
5x difference
90%+
70 distributed sub-admins
20% below
HQ HRD 1-2 only
Distributed ops (dept admins)
 90%
Mixed ops (HQ + some depts)
 45%
Centralized (HRD 1-2)
 18%
10+ sub-admins deployed
 72%
Under 5 sub-admins
 28%
Active vs Inactive Social Learning Companies
Off-season retention
300+
Off-season monthly consumption
12
Inactive company monthly
🗣️ Field communication board Avg 15 posts/day
Praise challenge 62% participation
🎥 Live Q&A 4 sessions/month
Off-season MAU retention 40~55%
Kirkpatrick Training Evaluation Model
Auto-collect up to Level 2
L1
Reaction
Satisfaction surveys, training eval — TouchClass auto-collects
L2
Learning
Quiz, exam, completion — TouchClass auto-collects
L3
Behavior Change
On-the-job application — Global success rate 23%
L4
Business Results
Revenue, productivity — Global success rate 8%
L1~L2
TouchClass auto-collects
L3
Global measurement rate 23%
L4
Global measurement rate 8%

MAU Pattern Distribution

Classified MAU patterns from 100+ enterprises into 3 types.

29%

Rapid Growth

MAU exceeds 50% within 3 months. Common factors: executive sponsorship + continuous content + distributed sub-admins.

18%

Gradual Stability

MAU settles at 30-50% over 6-12 months. Gradual activation through compliance + ongoing content.

53%

Stagnant Decline

Used only during compliance season, then abandoned. Root causes: no new content and absent admins.

Industry Performance Summary

Results TouchClass has driven across key industry sectors.

Industry Key Result Key Metric
Finance / Insurance 100K+ users, 5,000+ live sessions Major financial institution unified ops
Manufacturing / Logistics Phone inquiries reduced 90%+ Field manual digital transformation
Franchise MAU 97% 200+ franchise locations simultaneous
Public / Education MAU 95%, 2,000+ content pieces Self-sustaining content creation ecosystem
IT / Services 5,000 hrs/yr learning Tech certification automation

Training data proves performance.
TouchClass delivers the insights.

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