Background — Financial Industry Association

"Thanks to gamification, it never felt like mandatory training."
Financial Industry Association

Employees had high fatigue toward mandatory training — "another compliance course?" was the prevailing sentiment.

ESG training needed to be completed within a tight 3-month window for all 1,000 employees.

Solution — Financial Industry Association

Combined mobile learning with gamification (points, rankings, badges) to transform ESG training into an engaging experience.

Push reminders to non-completers drove completion rates within the 3-month deadline.

Results — Financial Industry Association

All 1,000 employees completed ESG training within 3 months, meeting project goals.

Gamification effectively mitigated negative perceptions of mandatory training; mobile access enabled branch worker participation.

~1,000 Learners

ESG Training Topic

3 months Project Period

Insight — Financial Industry Association

Gamification is an effective engagement driver even in short-term project-based training. However, whitepaper data shows that MAU for such short-term projects tends to drop sharply once training ends. To connect short-term outcomes to always-on learning, pre-staging follow-up content before project completion is essential.

Gamification Compliance