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Background — Major Life Insurance Company A
"Agents voluntarily log in even on Saturdays."
Major Life Insurance Company A
The only way to deliver new product information to tens of thousands of agents across the country was in-person training tours.
With a 100% offline training system, product updates took days to weeks to reach field agents — they were meeting customers with yesterday's information.
Solution — Major Life Insurance Company A
"The CEO's video drew over 2,000 comments."
Major Life Insurance Company A
Scheduled regular live sessions ("Saturday Specials") aligned with agent access patterns, achieving 20%+ concurrent attendance per session.
CEO video messages received 2,000+ comments, transforming the learning platform into an organizational communication hub. Content creation was distributed to field team leaders.
Results — Major Life Insurance Company A
7,000+ weekly live viewers; live recordings repurposed as short-form VODs for dual consumption.
Saturday access reached 33% of weekday levels, proving voluntary engagement. 5 years of uninterrupted operation with ISMS-P and ISO 27001 dual certification.
Insight — Major Life Insurance Company A
In the insurance industry, platform adoption begins by "fitting the platform to the agent's work rhythm" — not the other way around. Telling agents to "learn during work hours" is unrealistic. Actual study time happens between customer meetings, during waiting periods, and in the odd minutes after hours. Discovering these patterns and adjusting content delivery timing and format was the turning point for MAU stabilization.
