Background

"Next-gen system manual training and change management, made fun and engaging."
Major Commercial Bank A

External internet access was restricted during work hours, making PC-based e-learning impractical for 12,000 employees across 1,000+ branches.

The dual challenge: rapidly propagate system changes while achieving organizational change management.

Solution

"We proved that dry manuals can be made genuinely enjoyable."
Major Commercial Bank A

Developed 4-5 page microlearning units with employee-starring content (lectures, skits, illustrations).

Used mobile learning in the restricted-internet environment, supplemented with gamification and events.

Results

A 99.8% completion rate and 87% satisfaction were observed among about 12,000 learners.

A separate load test used an 18,000-concurrent-user condition; this is a test result, not guaranteed standing capacity.

~12,000 Learners

99.8% Completion Rate

87% Satisfaction

18,000 Concurrent Test

Insight

This case used mobile learning in a bank environment with restricted internal internet access. The 99.8% completion rate and 87% satisfaction were observed in this project; they do not prove a causal effect from mobile access or content format, or guarantee another organization's outcome.

Microlearning Gamification Change Management