Everland: Building a Knowledge-Sharing Culture with Gen Z Staff

Gen Z cast members create, share, and connect through content on their own terms.

Background

Moving past top-down instruction to an environment where cast members create and share content themselves — and feel a sense of achievement.

How It's Used

One unified channel via app push — from urgent field issues to everyday employee benefit updates.

Results

Built a live staff network — real-time app alerts handle urgent situations like lost children across the park.

How Everland created a social sharing culture among Gen Z cast members with TouchClass

Industry: Hospitality & Service
Learners: 2,400
Purpose & Effect: Stronger Gen Z engagement, intrinsic motivation, self-driven content, real-time updates, active internal community
Features Used: Social Learning (SNS-style board), App Push, Editor

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Everland Everland: Building a Knowledge-Sharing Culture with Gen Z Staff

Q. Why is it important to consider MZ-generation characteristics in Everland's cast training?

The casts who shape Everland's image are mostly from the MZ generation. Rather than simply following instructions, they want to express themselves and be recognized. TouchClass meets this by giving casts an environment where they can voluntarily share opinions and work-related know-how. The key is designing a structure where motivation arises on its own — not artificial training.

Q. How did the SNS-style board (social learning) change content creation?

For today's generation, posting on social media is second nature. The TouchClass editor is as intuitive as web posting, so anyone can create content immediately without separate training. That's led casts to proactively upload fresh ideas and knowledge-sharing tips from the field. Content casts create themselves generates deeper empathy and learning impact among their peers.

Q. As an app that connects casts, how is it actually being used in the field?

It's become a real-time communication hub, far beyond a training app. Push notifications instantly broadcast things like missing-child alerts or urgent field issues, raising response capability. Casts also share staff meal menus, shuttle schedules, even tips about in-house dating — it's become deeply embedded in their daily lives. It's a powerful bond that unites casts scattered across our large park.

Q. Which customization capabilities have been particularly useful?

The flexibility to immediately reflect field ideas. The app-based community features and content editor offered plenty of customization options for our organization. Thanks to that, we've been able to extend or adapt features as field needs evolved and keep communication alive.

Q. How do casts develop a sense of voluntary achievement?

When colleagues react to something a cast posted — or their know-how becomes a best practice at another park — that cast feels deep fulfillment. Being recognized as an active member of the Everland brand, not just a part-timer following instructions, is the biggest motivator.

Q. What kind of training does Everland pursue now that TouchClass is in place?

Training that's play and communication, not studying. When casts enjoy sharing information and staying connected, service quality to our guests naturally improves. We'll keep building a culture where MZ-generation casts can fully express their abilities and grow with pride in the Everland brand through TouchClass.