# Pharma Company D Establishes MR Learning Routines via Weekly Live Webinars and VOD

> Pharma/Healthcare · Content Supply 1+/week, Annual Learning 5,000+ hours, MAU Upside ~30%p.

- Last updated: 2026-07-15
- Canonical URL: https://www.touchclass.com/en/case87
- Markdown mirror URL: https://www.touchclass.com/en/case87.md
- Language: English
- Category: Customer stories

## Key points

- Pharma/Healthcare · Content Supply 1+/week, Annual Learning 5,000+ hours, MAU Upside ~30%p.

## Page content

*The content below is extracted from the rendered source page.*

Pharma/Healthcare

Pharma Company D

## Pharma Company D Establishes MR Learning Routines via Weekly Live Webinars and VOD

Standard

1+/week Content Supply

5,000+ hours Annual Learning

~30%p MAU Upside

## Background

Pharma MR training faces short information refresh cycles — new drug launches, indication expansions, clinical data updates. Ad-hoc training creates knowledge inconsistency across the sales force and detailing quality gaps. In hybrid field/remote environments, simultaneously delivering updates to all MRs was a persistent challenge.

## Solution

Established weekly live webinars with separate VOD courses for absentees. Adapted the "Wednesday is Learning Day" model (5,000+ annual learning hours in a media company) to a pharma context. New drug launch briefings, KOL interviews, and top MR presentations were delivered live. Internal video contests reinforced engagement.

## Results

All 19 gradual-stability companies in the 107-company dataset supplied new content 1+ times per week (100%). A single video contest drove ~30%p MAU increase (media company benchmark). Live-to-VOD design completed the learning loop, and reopened courses for non-completers helped sustain MAU.

1+/week Content Supply

5,000+ hours Annual Learning

~30%p MAU Upside

## Insight

The rhythm of regular live sessions builds an access habit — a pattern repeatedly confirmed across 107-company data. This pattern is especially effective in pharma because for MRs the "reason to log in" is embedded in the job itself. However, routine disruption risk when the owner changes is real, so standardizing the operational process is the key to sustainability.

[Live Streaming](https://www.touchclass.com/en/live) [Microlearning](https://www.touchclass.com/en/ai-shortclass) [Social Learning](https://www.touchclass.com/en/social-learning)

## More Customer Stories

[Pharmaceutical Handok Handok: National HRD Award Winner with Social Learning](https://www.touchclass.com/en/case3)

[Pharma/Healthcare Mid-Size Pharmaceutical Company Mid-Size Pharma Achieves 95% MAU by Revolutionizing MR Training with Lunchtime Microlearning](https://www.touchclass.com/en/case80)

[Pharma/Healthcare Small Pharmaceutical Company Small Pharma Hits 95% MAU with Lunchtime New Drug Detailing Microlearning](https://www.touchclass.com/en/case81)

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> Source governance: https://www.touchclass.com/data/source-governance.json · Full LLM context: https://www.touchclass.com/en/llms-full.txt · Structured data: https://www.touchclass.com/data/capability-effects.json, https://www.touchclass.com/data/solution-use-cases.json