# Pharma Company A Drives MAU from 15% to ~80% (5.3x) with a Batch Upload of ~40 Product Courses

> Pharma/Healthcare · MAU Change 15%→~80%, Multiplier 5.3x, Bulk Content Upload ~40.

- Last updated: 2026-07-15
- Canonical URL: https://www.touchclass.com/en/case83
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- Language: English
- Category: Customer stories

## Key points

- Pharma/Healthcare · MAU Change 15%→~80%, Multiplier 5.3x, Bulk Content Upload ~40.

## Page content

*The content below is extracted from the rendered source page.*

Pharma/Healthcare

Pharma Company A

## Pharma Company A Drives MAU from 15% to ~80% (5.3x) with a Batch Upload of ~40 Product Courses

Standard

15%→~80% MAU Change

5.3x Multiplier

~40 Bulk Content Upload

## Background

This mid-size pharma was stuck at 15% MAU. Insufficient platform content gave MRs no reason to log in. Limited offerings could not cover diverse product-line training needs, and low refresh rates created a "seen it all" perception.

## Solution

Made a bold move: batch-uploaded ~40 product training courses in one month. Deliberately chose the rapid-growth (Type A) strategy. Leveraging the 107-company pattern that MAU surges when "reasons to log in" appear at once, product-by-product and drug-category content built a critical mass of relevance overnight.

## Results

MAU surged from 15% to ~80% — a 5.3x increase. This precisely replicated the Type A rapid-growth pattern observed in 31 of 107 companies. However, 19 of those 31 (61%) saw MAU revert to pre-surge levels within 2 months, making post-surge retention design the critical factor.

15%→~80% MAU Change

5.3x Multiplier

~40 Bulk Content Upload

## Insight

Content supply and MAU have a strong positive correlation. This observation is based on supply levels of 0–40 items; whether the effect saturates beyond a certain point or whether an optimal supply volume exists cannot be confirmed from current data. What matters is not the rise itself but what is designed after it — sustaining at least weekly follow-up content is the core retention strategy.

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## More Customer Stories

[Pharmaceutical Handok Handok: National HRD Award Winner with Social Learning](https://www.touchclass.com/en/case3)

[Pharma/Healthcare Mid-Size Pharmaceutical Company Mid-Size Pharma Achieves 95% MAU by Revolutionizing MR Training with Lunchtime Microlearning](https://www.touchclass.com/en/case80)

[Pharma/Healthcare Small Pharmaceutical Company Small Pharma Hits 95% MAU with Lunchtime New Drug Detailing Microlearning](https://www.touchclass.com/en/case81)

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