# Small Pharma Hits 95% MAU with Lunchtime New Drug Detailing Microlearning

> Pharma/Healthcare · MAU 95%, Learning Time Slot Lunchtime.

- Last updated: 2026-07-15
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- Language: English
- Category: Customer stories

## Key points

- Pharma/Healthcare · MAU 95%, Learning Time Slot Lunchtime.

## Page content

*The content below is extracted from the rendered source page.*

Pharma/Healthcare

Small Pharmaceutical Company

## Small Pharma Hits 95% MAU with Lunchtime New Drug Detailing Microlearning

Standard

95% MAU

Lunchtime Learning Time Slot

## Background

MRs must master vast detailing materials with each new drug launch — mechanisms of action, clinical data, competitive differentiation, prescribing guidelines. They must absorb and accurately deliver this information to physicians. Classroom training required MRs to leave the field, and training lagged behind the pace of new drug launches.

## Solution

Designed lunchtime new drug detailing sessions as under-5-minute microlearning. Key drug information was delivered via card news and short-form videos for quick review before hospital visits. Push notifications on content upload drove immediate engagement.

## Results

Achieved 95% MAU. Participation spiked at each content upload — a pattern consistently observed across P1 companies, confirming a strong positive correlation between content supply and engagement. Even as a small organization, 95% MAU was possible because the "reason to log in" was directly tied to daily work.

95% MAU

Lunchtime Learning Time Slot

## Insight

A mid-sized pharma achieving ~95% MAU (lunchtime microlearning + monthly tests) and this smaller pharma's 95% MAU (lunchtime new-drug detailing) share the same pattern. The pharma/medical sector has a 12-month MAU median of 38% (Q1 18%, Q3 72%) — the second-highest industry group after franchise/foodservice — driven by ongoing product-training demand and the effectiveness of lunchtime learning.

[Microlearning](https://www.touchclass.com/en/ai-shortclass) [Push Notifications](https://www.touchclass.com/en/operate) [Mobile Learning](https://www.touchclass.com/en/custom-app)

## More Customer Stories

[Pharmaceutical Handok Handok: National HRD Award Winner with Social Learning](https://www.touchclass.com/en/case3)

[Pharma/Healthcare Mid-Size Pharmaceutical Company Mid-Size Pharma Achieves 95% MAU by Revolutionizing MR Training with Lunchtime Microlearning](https://www.touchclass.com/en/case80)

[Pharma/Healthcare Pharma Company A Pharma Company A Drives MAU from 15% to ~80% (5.3x) with a Batch Upload of ~40 Product Courses](https://www.touchclass.com/en/case83)

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