# Media Company Redesigns L&D by Tracking Learning Conversion Rates from Employee-Created Content

> IT/Gaming · Employee-made Content Ratio 30%+, Tracked Metrics 3-5.

- Last updated: 2026-07-15
- Canonical URL: https://www.touchclass.com/en/case78
- Markdown mirror URL: https://www.touchclass.com/en/case78.md
- Language: English
- Category: Customer stories

## Key points

- IT/Gaming · Employee-made Content Ratio 30%+, Tracked Metrics 3-5.

## Page content

*The content below is extracted from the rendered source page.*

IT/Gaming

Media Content Company

## Media Company Redesigns L&D by Tracking Learning Conversion Rates from Employee-Created Content

Standard

30%+ Employee-made Content Ratio

3-5 Tracked Metrics

## Background

Media trends shift too fast for HRD teams alone to produce relevant content. Relying on external content stripped away internal context. Field expertise was not systematically shared, creating a structural bottleneck in content supply.

## Solution

Combined P4 (social learning) with P5 (data-driven performance management). Progressed from Lv.2 (collaborative: SMEs draft, HRD edits) to Lv.3 (distributed: field teams create and publish). Tracked learning conversion rates from short-form to full courses and used P5 data to adjust content planning and operational cycles.

## Results

Lv.3 companies achieved 30%+ employee-created content ratio. P5 data shows data-driven decision-making requires 12+ months of platform operation, with a median of 3–5 tracked metrics. HRD shifted from content producer to curator, structurally solving content supply sustainability.

30%+ Employee-made Content Ratio

3-5 Tracked Metrics

## Insight

P5 raises the level of proof from "we delivered training" to "the training worked." The easiest outcome metric to validate is process efficiency, with learning-transfer tracking as the starting point. When content-creation tools have a low barrier and field creators have incentives, the self-sustaining cycle of P4 begins.

[UGC](https://www.touchclass.com/en/product) [Data Analytics](https://www.touchclass.com/en/product) [Social Learning](https://www.touchclass.com/en/social-learning)

## More Customer Stories

[IT/Gaming Major Game Development Studio Major Game Studio Designs Leadership Program Around Self-Reflection Missions and Peer Sharing Instead of Mandatory Completion](https://www.touchclass.com/en/case65)

[IT/Media Digital Media Company Digital Media Company Builds Learning Habit with "Wednesday = Learning Day" Live Sessions — Video Contest Lifts MAU 30%p](https://www.touchclass.com/en/case66)

[IT/Gaming IT Platform Company IT Platform Company Systematizes Competitive Intelligence Across ~80 Sales Training Categories](https://www.touchclass.com/en/case72)

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## Related resources

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- [Mid-size Insurance Agency: Digitized morning briefings with 11 live sessions per month](https://www.touchclass.com/en/case15.md): Finance/Insurance · Learners ~200, Live Sessions 11/M, Cross-training Insurers Multiple Firms.

> Source governance: https://www.touchclass.com/data/source-governance.json · Full LLM context: https://www.touchclass.com/en/llms-full.txt · Structured data: https://www.touchclass.com/data/capability-effects.json, https://www.touchclass.com/data/solution-use-cases.json