# Major Retailer Builds Learning Creator Culture Across 373 Stores with Employee-Generated Content > Retail & Distribution · Learners 35,000, Branches 373, Community Board Ops SNS-style. - Last updated: 2026-07-15 - Canonical URL: https://www.touchclass.com/en/case44 - Markdown mirror URL: https://www.touchclass.com/en/case44.md - Language: English - Category: Customer stories ## Key points - Retail & Distribution · Learners 35,000, Branches 373, Community Board Ops SNS-style. ## Page content *The content below is extracted from the rendered source page.* Retail & Distribution Major Retailer ## Major Retailer Builds Learning Creator Culture Across 373 Stores with Employee-Generated Content Enterprise 35,000 Learners 373 Branches SNS-style Community Board Ops ## Background "Same brand, different service quality store to store" — the feedback we kept hearing. Major Retailer This major retailer operates 373 stores (including SSM subsidiaries) with approximately 35,000 frontline and sales staff. Most employees are deskless workers, making traditional classroom or PC-based e-learning ineffective at reaching them. Operational know-how was siloed by store. When one location discovered an effective method, it took weeks to reach others. Customer feedback repeatedly noted inconsistent service quality across stores under the same brand. ## Solution "Ideas and work-info channels" — a learning culture built by field staff themselves. Major Retailer The retailer deployed TouchClass's SNS-style social board "TouchTogether" to open a peer communication and knowledge-sharing channel for frontline staff. Any employee could create and upload content, sharing operational tips through photos and videos. Adoption spread organically through word-of-mouth without mandated participation. Cross-store communication flourished among staff in similar roles, shifting from top-down training to a bottom-up knowledge-sharing model. ## Results "Other branches resonated as one" — a communication revolution across 373 branches. Major Retailer The social board became the go-to "ideas and work info" channel across all 373 stores. A learning creator culture emerged organically as frontline employees began producing their own training content. This rare case of organic, unforced adoption in the franchise/retail sector proved that giving content creation rights to the field — rather than centralizing it in HQ HRD — was the key to sustainable platform engagement. 35,000 Learners 373 Branches SNS-style Community Board Ops ## Insight When communication becomes the entry point, learning follows naturally. Major Retailer This retailer's case proves a core pattern repeatedly confirmed in whitepaper data: the "reason to open the app" must be designed before the "quality of training content." Once SNS-style communication features became the entry point, training content was naturally consumed along that flow. For this approach to work, however, a culture of actually reflecting field feedback in operations is a prerequisite. In organizations with strong top-down control, the same format may devolve into perfunctory participation. [Social Learning](https://www.touchclass.com/en/product?tabId=5) [Content Creation](https://www.touchclass.com/en/product?tabId=2) [Mobile Learning](https://www.touchclass.com/en/product?tabId=1) ## More Customer Stories [Retail Bluebell Korea Bluebell Korea: 85% Voluntary Learning and 18,000 Hours in 18 Months](https://www.touchclass.com/en/case10) [Retail & Distribution KFC KFC Korea Cuts Training Costs Dramatically by Shifting 200+ Stores to Mobile-First Always-On Education](https://www.touchclass.com/en/case46) [Retail & Distribution Multi-Brand F&B Franchise Multi-Brand F&B Franchise Enables Same-Day Recipe Distribution Across 30 Brands and 3,000 Stores](https://www.touchclass.com/en/case47) ## Ready to transform your training? Experience TouchClass with a personalized demo. [Request a Demo](https://www.touchclass.com/form/contact) ## Related resources - [Samsung Life Insurance: 100% Remote Training for 30,000 Agents](https://www.touchclass.com/en/case1.md): Insurance/Finance · Learners 30,000, First Live Viewers 6,000, Content Views 180K. - [Samsung Fire & Marine: Learning Creator Platform for 30,000 Agents](https://www.touchclass.com/en/case9.md): Insurance/Finance · Learners 30,000, Avg. Monthly Feedbacks 12,000. - [Major Life Insurer A: 30,000 agents onboarded online in 2 months from 100% offline](https://www.touchclass.com/en/case12.md): Finance/Insurance · Learners ~30,000, Live Concurrent 7,000+, CEO Video Comments 2,000+. - [Major Capital Company: Lessons learned after MAU crashed from 91% to 4%](https://www.touchclass.com/en/case13.md): Finance/Insurance · Learners ~2,100, Compliance Training MAU 91%, Post-training MAU 4%. - [Major P&C Insurer A: 286 learning creators built a self-sustaining content ecosystem](https://www.touchclass.com/en/case14.md): Finance/Insurance · Learners ~39,000, Learning Creators 286, Monthly Opinions 12,000+. - [Mid-size Insurance Agency: Digitized morning briefings with 11 live sessions per month](https://www.touchclass.com/en/case15.md): Finance/Insurance · Learners ~200, Live Sessions 11/M, Cross-training Insurers Multiple Firms. > Source governance: https://www.touchclass.com/data/source-governance.json · Full LLM context: https://www.touchclass.com/en/llms-full.txt · Structured data: https://www.touchclass.com/data/capability-effects.json, https://www.touchclass.com/data/solution-use-cases.json