# Major P&C Insurer A: 286 learning creators built a self-sustaining content ecosystem > Finance/Insurance · Learners ~39,000, Learning Creators 286, Monthly Opinions 12,000+. - Last updated: 2026-07-15 - Canonical URL: https://www.touchclass.com/en/case14 - Markdown mirror URL: https://www.touchclass.com/en/case14.md - Language: English - Category: Customer stories ## Key points - Finance/Insurance · Learners ~39,000, Learning Creators 286, Monthly Opinions 12,000+. ## Page content *The content below is extracted from the rendered source page.* Finance/Insurance Major P&C Insurance Company A ## Major P&C Insurer A: 286 learning creators built a self-sustaining content ecosystem Enterprise ~39,000 Learners 286 Learning Creators 12,000+ Monthly Opinions 3,000+ Daily Active Learners ## Background "Relatable content, plus an active creator culture." Major P&C Insurance Company A Delivering product strategies to 39,000 agents was impossible for the HQ training team alone. Content supply depended entirely on the L&D department — when supply stopped, MAU dropped immediately. ## Solution "A branch manager's own content got more views than HQ productions." Major P&C Insurance Company A Recruited 286 branch managers and field staff as "Learning Creators" to produce short-form content on product knowledge and sales skills. Audio-format content optimized for on-the-go consumption during commutes, creating a virtuous cycle of production, popularity, and quality improvement. ## Results 12,000+ monthly learning interactions and 3,000+ daily active learners. Reached content self-sufficiency maturity Lv.3 (distributed) — field teams now create content independently, with 300+ audio assets accumulated. ~39,000 Learners 286 Learning Creators 12,000+ Monthly Opinions 3,000+ Daily Active Learners ## Insight Sustainable content supply determines MAU stability. Only about 20% of 100 companies reach content self-sufficiency Lv.3 (distributed), and this insurer is a representative case of reaching that level through a learning-creator program. The three prerequisites are a low barrier to content production, incentives for field staff, and executive support. [Learning Creator](https://www.touchclass.com/en/product?tabId=5) [Short-Form Content](https://www.touchclass.com/en/product?tabId=1) [Gamification](https://www.touchclass.com/en/product?tabId=6) ## More Customer Stories [Insurance/Finance Samsung Life Insurance Samsung Life Insurance: 100% Remote Training for 30,000 Agents](https://www.touchclass.com/en/case1) [Insurance/Finance Samsung Fire & Marine Insurance Samsung Fire & Marine: Learning Creator Platform for 30,000 Agents](https://www.touchclass.com/en/case9) [Finance/Insurance Major Life Insurance Company A Major Life Insurer A: 30,000 agents onboarded online in 2 months from 100% offline](https://www.touchclass.com/en/case12) ## Ready to transform your training? Experience TouchClass with a personalized demo. [Request a Demo](https://www.touchclass.com/form/contact) ## Related resources - [Samsung Life Insurance: 100% Remote Training for 30,000 Agents](https://www.touchclass.com/en/case1.md): Insurance/Finance · Learners 30,000, First Live Viewers 6,000, Content Views 180K. - [Samsung Fire & Marine: Learning Creator Platform for 30,000 Agents](https://www.touchclass.com/en/case9.md): Insurance/Finance · Learners 30,000, Avg. Monthly Feedbacks 12,000. - [Major Life Insurer A: 30,000 agents onboarded online in 2 months from 100% offline](https://www.touchclass.com/en/case12.md): Finance/Insurance · Learners ~30,000, Live Concurrent 7,000+, CEO Video Comments 2,000+. - [Major Capital Company: Lessons learned after MAU crashed from 91% to 4%](https://www.touchclass.com/en/case13.md): Finance/Insurance · Learners ~2,100, Compliance Training MAU 91%, Post-training MAU 4%. - [Mid-size Insurance Agency: Digitized morning briefings with 11 live sessions per month](https://www.touchclass.com/en/case15.md): Finance/Insurance · Learners ~200, Live Sessions 11/M, Cross-training Insurers Multiple Firms. - [Major Commercial Bank A: Achieved 99.8% completion rate for next-gen system training](https://www.touchclass.com/en/case16.md): Finance/Insurance · Learners ~12,000, Completion Rate 99.8%, Satisfaction 87%. > Source governance: https://www.touchclass.com/data/source-governance.json · Full LLM context: https://www.touchclass.com/en/llms-full.txt · Structured data: https://www.touchclass.com/data/capability-effects.json, https://www.touchclass.com/data/solution-use-cases.json