# Major Capital Company: Lessons learned after MAU crashed from 91% to 4%

> Finance/Insurance · Learners ~2,100, Compliance Training MAU 91%, Post-training MAU 4%.

- Last updated: 2026-07-15
- Canonical URL: https://www.touchclass.com/en/case13
- Markdown mirror URL: https://www.touchclass.com/en/case13.md
- Language: English
- Category: Customer stories

## Key points

- Finance/Insurance · Learners ~2,100, Compliance Training MAU 91%, Post-training MAU 4%.

## Page content

*The content below is extracted from the rendered source page.*

Finance/Insurance

Major Capital Company

## Major Capital Company: Lessons learned after MAU crashed from 91% to 4%

Business

~2,100 Learners

91% Compliance Training MAU

4% Post-training MAU

87%p Drop within 2 months

## Background

"Once mandatory training ended, there was no reason to log in."

Major Capital Company

MAU soared to 91% during mandatory training, but no always-on content was prepared for after the training period ended.

Curated YouTube content alone gave employees no reason to stay on the platform — they could watch it directly on YouTube.

## Solution

"Trusting that 91% figure was our mistake."

Major Capital Company

Pre-deployed always-on content and events 2 weeks before mandatory training ended.

Engaged 3-5 field SMEs to create content, reducing dependency on HRD-only content supply.

## Results

MAU crashed from 91% to 4% within 2 months — an 87-point drop observed in 4 out of 10 financial companies.

After adopting pre-deployment of always-on content, off-season MAU decline was significantly reduced.

~2,100 Learners

91% Compliance Training MAU

4% Post-training MAU

87%p Drop within 2 months

## Insight

Mandatory training is the catalyst that brings people onto the platform, but a catalyst is not fuel in itself. Platforms that do not design for what comes after mandatory training repeatedly experience MAU collapse. Four of ten finance/insurance companies (N=10) showed this pattern, and the key countermeasure is to pre-stage always-on content starting two weeks before mandatory training ends.

[Compliance](https://www.touchclass.com/en/product?tabId=3) [Mobile Learning](https://www.touchclass.com/en/product?tabId=1)

## More Customer Stories

[Insurance/Finance Samsung Life Insurance Samsung Life Insurance: 100% Remote Training for 30,000 Agents](https://www.touchclass.com/en/case1)

[Insurance/Finance Samsung Fire & Marine Insurance Samsung Fire & Marine: Learning Creator Platform for 30,000 Agents](https://www.touchclass.com/en/case9)

[Finance/Insurance Major Life Insurance Company A Major Life Insurer A: 30,000 agents onboarded online in 2 months from 100% offline](https://www.touchclass.com/en/case12)

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## Related resources

- [Samsung Life Insurance: 100% Remote Training for 30,000 Agents](https://www.touchclass.com/en/case1.md): Insurance/Finance · Learners 30,000, First Live Viewers 6,000, Content Views 180K.
- [Samsung Fire & Marine: Learning Creator Platform for 30,000 Agents](https://www.touchclass.com/en/case9.md): Insurance/Finance · Learners 30,000, Avg. Monthly Feedbacks 12,000.
- [Major Life Insurer A: 30,000 agents onboarded online in 2 months from 100% offline](https://www.touchclass.com/en/case12.md): Finance/Insurance · Learners ~30,000, Live Concurrent 7,000+, CEO Video Comments 2,000+.
- [Major P&C Insurer A: 286 learning creators built a self-sustaining content ecosystem](https://www.touchclass.com/en/case14.md): Finance/Insurance · Learners ~39,000, Learning Creators 286, Monthly Opinions 12,000+.
- [Mid-size Insurance Agency: Digitized morning briefings with 11 live sessions per month](https://www.touchclass.com/en/case15.md): Finance/Insurance · Learners ~200, Live Sessions 11/M, Cross-training Insurers Multiple Firms.
- [Major Commercial Bank A: Achieved 99.8% completion rate for next-gen system training](https://www.touchclass.com/en/case16.md): Finance/Insurance · Learners ~12,000, Completion Rate 99.8%, Satisfaction 87%.

> Source governance: https://www.touchclass.com/data/source-governance.json · Full LLM context: https://www.touchclass.com/en/llms-full.txt · Structured data: https://www.touchclass.com/data/capability-effects.json, https://www.touchclass.com/data/solution-use-cases.json