# Integrated Service Company Builds Service Culture Through Peer Recognition and Employee-of-the-Month Programs > Service & Leisure · Service Field Learners ~2,500, Praise/Recognition Posts 200+/M, Comm Direction Shift Two-way. - Last updated: 2026-07-15 - Canonical URL: https://www.touchclass.com/en/case108 - Markdown mirror URL: https://www.touchclass.com/en/case108.md - Language: English - Category: Customer stories ## Key points - Service & Leisure · Service Field Learners ~2,500, Praise/Recognition Posts 200+/M, Comm Direction Shift Two-way. ## Page content *The content below is extracted from the rendered source page.* Service & Leisure Integrated Service Company ## Integrated Service Company Builds Service Culture Through Peer Recognition and Employee-of-the-Month Programs Standard ~2,500 Service Field Learners 200+/M Praise/Recognition Posts Two-way Comm Direction Shift ## Background Approximately 2,500 field service staff were dispersed nationwide, with only one-way information flow from HQ. Exceptional service examples went unshared, mandatory training had weak connections to actual service quality, and back-office staff had even fewer recognition opportunities. ## Solution A peer recognition board was combined with an employee-of-the-month program. Customer review-based staff selection, peer recognition messages, and back-office recognition programs were unified so that service training and recognition culture operated in the same space. ## Results Over 200 monthly recognition posts transformed one-way HQ communication into bidirectional engagement. Service training consumption occurred naturally alongside social activity, with back-office staff participation notably increasing. The learning platform expanded into an employee experience platform where non-training content also drove visits. ~2,500 Service Field Learners 200+/M Praise/Recognition Posts Two-way Comm Direction Shift ## Insight A core principle confirmed in the whitepaper: to onboard tens of thousands of non-desk workers, the entry point must be "communication," not "training." Reasons to open the app — being praised, reading colleagues' stories — must come first for training content to be consumed naturally. For the first two weeks, administrators must personally seed the content. [Kudos Relay](https://www.touchclass.com/en/product) [Employee Recognition Program](https://www.touchclass.com/en/product) [Social Board](https://www.touchclass.com/en/product) [Recognition & Rewards](https://www.touchclass.com/en/product) ## More Customer Stories [Hospitality/Leisure Kensington Hotel Kensington Hotel: Internal Broadcasting Across 15 Locations](https://www.touchclass.com/en/case5) [Hospitality/Leisure Everland Everland: Building a Knowledge-Sharing Culture with Gen Z Staff](https://www.touchclass.com/en/case7) [Service & Leisure Major Leisure Service Company Major Leisure Service Company Records Quiz Participation Exceeding Total Registered Learners](https://www.touchclass.com/en/case101) ## Ready to transform your training? Experience TouchClass with a personalized demo. [Request a Demo](https://www.touchclass.com/form/contact) ## Related resources - [Samsung Life Insurance: 100% Remote Training for 30,000 Agents](https://www.touchclass.com/en/case1.md): Insurance/Finance · Learners 30,000, First Live Viewers 6,000, Content Views 180K. - [Samsung Fire & Marine: Learning Creator Platform for 30,000 Agents](https://www.touchclass.com/en/case9.md): Insurance/Finance · Learners 30,000, Avg. Monthly Feedbacks 12,000. - [Major Life Insurer A: 30,000 agents onboarded online in 2 months from 100% offline](https://www.touchclass.com/en/case12.md): Finance/Insurance · Learners ~30,000, Live Concurrent 7,000+, CEO Video Comments 2,000+. - [Major Capital Company: Lessons learned after MAU crashed from 91% to 4%](https://www.touchclass.com/en/case13.md): Finance/Insurance · Learners ~2,100, Compliance Training MAU 91%, Post-training MAU 4%. - [Major P&C Insurer A: 286 learning creators built a self-sustaining content ecosystem](https://www.touchclass.com/en/case14.md): Finance/Insurance · Learners ~39,000, Learning Creators 286, Monthly Opinions 12,000+. - [Mid-size Insurance Agency: Digitized morning briefings with 11 live sessions per month](https://www.touchclass.com/en/case15.md): Finance/Insurance · Learners ~200, Live Sessions 11/M, Cross-training Insurers Multiple Firms. > Source governance: https://www.touchclass.com/data/source-governance.json · Full LLM context: https://www.touchclass.com/en/llms-full.txt · Structured data: https://www.touchclass.com/data/capability-effects.json, https://www.touchclass.com/data/solution-use-cases.json