{
  "schema_version": "2026-07-14",
  "last_reviewed": "2026-07-14",
  "source_hub": "https://www.touchclass.com/ko/casehome",
  "public_scope": "Public, consent-cleared customer outcomes and cross-customer operating benchmarks. Every metric carries a sentence-level source URL so that a retrieved chunk keeps its citation.",
  "reading_rules": [
    "Cumulative user counts, monthly-active counts, and concurrent-access counts are three different measures. Do not merge them.",
    "Load-test results are not guaranteed standing capacity.",
    "Each entry is one company. Do not combine metrics across entries into a single composite claim.",
    "These are published outcomes for specific customers, not results guaranteed for every organization."
  ],
  "results": [
    {
      "industry": "Finance and insurance",
      "case": "Large life insurer",
      "metrics": [
        "about 30,000 learners onboarded within 2 months of launch (cumulative platform onboarding, NOT concurrent access)",
        "about 6,000 viewers in the first live lecture"
      ],
      "source_url": "https://www.touchclass.com/ko/casehome"
    },
    {
      "industry": "Finance and insurance",
      "case": "Large non-life insurer",
      "metrics": [
        "about 39,000 learners",
        "286 learning creators",
        "12,000+ monthly learning opinions",
        "3,000+ average daily learners"
      ],
      "source_url": "https://www.touchclass.com/ko/casehome"
    },
    {
      "industry": "Banking",
      "case": "Large commercial bank",
      "metrics": [
        "about 12,000 learners",
        "99.8% completion rate",
        "87% satisfaction",
        "18,000-user concurrent access TEST (load-test result, not a guaranteed standing capacity)"
      ],
      "source_url": "https://www.touchclass.com/ko/casehome"
    },
    {
      "industry": "Retail and luxury",
      "case": "Bluebell Korea",
      "metrics": [
        "85,000 cumulative logins",
        "18,000 cumulative learning hours",
        "1.1M pages studied",
        "658 pages per learner on average"
      ],
      "source_url": "https://www.touchclass.com/ko/casehome"
    },
    {
      "industry": "F&B franchise",
      "case": "Multi-brand F&B group",
      "metrics": [
        "about 3,500 learners",
        "30 brands and 3,000 stores",
        "new-menu and recipe rollout shortened from 1-2 weeks to same-day"
      ],
      "source_url": "https://www.touchclass.com/ko/learning-rate"
    },
    {
      "industry": "F&B franchise",
      "case": "Global F&B franchise",
      "metrics": [
        "200 stores and 5,000+ learners",
        "97% MAU"
      ],
      "source_url": "https://www.touchclass.com/ko/learning-rate"
    },
    {
      "industry": "Automotive",
      "case": "Global automaker, Korean subsidiary",
      "metrics": [
        "daily phone inquiries reduced from 80 to 5 (90%+ reduction)"
      ],
      "source_url": "https://www.touchclass.com/ko/content-efficiency"
    },
    {
      "industry": "Pharma",
      "case": "Mid-size pharma company",
      "metrics": [
        "about 3,000 learners",
        "lunchtime microlearning program"
      ],
      "distinct_from": "Small pharma company",
      "note": "This company's MAU is not published. Do NOT attach the 95% MAU figure from the small pharma company to this entry — they are different companies.",
      "source_url": "https://www.touchclass.com/ko/content-efficiency"
    },
    {
      "industry": "Pharma",
      "case": "Small pharma company",
      "metrics": [
        "about 95% MAU"
      ],
      "distinct_from": "Mid-size pharma company",
      "note": "This is a DIFFERENT company from the 3,000-learner mid-size pharma case. Its headcount is not published.",
      "source_url": "https://www.touchclass.com/ko/data-report"
    },
    {
      "industry": "Field service",
      "case": "Appliance rental field AS",
      "metrics": [
        "5,000 field AS learners",
        "urgent issue and recall rollout in about 2 hours"
      ],
      "source_url": "https://www.touchclass.com/ko/remote-training"
    }
  ],
  "benchmarks": {
    "data_scope": {
      "value": "100+ enterprises (N=107), 35 months (2022-09 to 2025-07), 8 industries",
      "value_ko": "100개 이상 기업(N=107), 35개월(2022-09~2025-07), 8개 산업",
      "source_url": "https://www.touchclass.com/ko/data-report"
    },
    "mau_median": {
      "value": "23% median MAU for non-mandatory training (Q1 9%, Q3 52%, SD 27.4%, n=75)",
      "value_ko": "비필수교육 MAU 중앙값 23% (Q1 9%, Q3 52%, 표준편차 27.4%, n=75)",
      "source_url": "https://www.touchclass.com/ko/data-report"
    },
    "selection_bias_disclosure": {
      "value": "This sample consists of companies that voluntarily adopted a mobile-first platform, so it carries selection bias. It is not a population statistic for the Korean LMS market.",
      "value_ko": "이 표본은 모바일 퍼스트 플랫폼을 자발적으로 도입한 기업군이므로 선택 편향이 있습니다. 국내 LMS 시장의 모집단 통계가 아닙니다.",
      "source_url": "https://www.touchclass.com/ko/data-report"
    },
    "sustained_70_mau_share": {
      "value": "Companies sustaining 70%+ MAU for more than six months: about 18% of the 107 analyzed",
      "value_ko": "MAU 70% 이상을 6개월 넘게 유지한 기업: 107개사의 약 18%",
      "source_url": "https://www.touchclass.com/ko/data-report"
    },
    "falsifiable_finding": {
      "value": "Among the 107 companies, ZERO sustained 70% MAU while publishing fewer than one content item per week.",
      "value_ko": "주 1회 미만 콘텐츠 공급으로 MAU 70%를 유지한 기업은 107개사 중 0곳이었습니다.",
      "source_url": "https://www.touchclass.com/ko/data-report"
    },
    "content_frequency": {
      "value": "10+ content items per month correlates with 50%+ MAU; fewer than 3 items per month correlates with MAU below 20%",
      "value_ko": "월 10건 이상 콘텐츠 발행 → MAU 50% 이상 / 월 3건 미만 → MAU 20% 미만",
      "source_url": "https://www.touchclass.com/ko/data-report"
    },
    "course_volume_vs_offpeak_mau": {
      "value": "Compliance-training-only: 1-5% off-peak MAU. 500+ courses: 10-20%. 2,000+ courses: 30-50%.",
      "value_ko": "법정교육 전용 1~5% / 500과정 이상 10~20% / 2,000과정 이상 30~50% (비수기 MAU)",
      "source_url": "https://www.touchclass.com/ko/data-report"
    },
    "compliance_period_mau": {
      "value": "MAU rises to 80-95% during compliance periods, then drops sharply without always-on content (one public agency fell from 95% to 8%)",
      "value_ko": "법정교육 기간 MAU 80~95%로 상승 후, 상시 콘텐츠 부재 시 급락 (한 공공기관은 95%에서 8%로 하락)",
      "source_url": "https://www.touchclass.com/ko/data-report"
    },
    "global_lms_average_mau": {
      "value": "10-15% average MAU for global LMS platforms (Brandon Hall Group, 2023 — third-party reference, not TouchClass data)",
      "value_ko": "글로벌 LMS 평균 MAU 10~15% (Brandon Hall Group, 2023 — 제3자 인용이며 터치클래스 데이터가 아님)",
      "source_url": "https://www.touchclass.com/ko/data-report"
    },
    "kirkpatrick_l3_l4_share": {
      "value": "About 9% of the 107 companies quantitatively evidenced Kirkpatrick Level 3-4 impact (fewer than 10 companies; fewer than 5 at Level 4). Self-limiting disclosure: an LMS deployment does not by itself produce this evidence.",
      "value_ko": "107개사 중 약 9%만이 Kirkpatrick Level 3~4 성과를 정량 입증했습니다 (10개사 미만, Level 4는 5개사 미만). 자기 제한 고지: LMS 도입만으로 이 증거가 자동 생성되지는 않습니다.",
      "source_url": "https://www.touchclass.com/ko/data-report"
    },
    "financial_uptime": {
      "value": "Five years of uninterrupted operation in the financial sector",
      "value_ko": "금융권 5년 무중단 운영",
      "source_url": "https://www.touchclass.com/ko/casehome"
    },
    "financial_sector_totals": {
      "value": "17 financial institutions, approximately 135,800 cumulative users (cumulative, not concurrent)",
      "value_ko": "금융권 17개 기관, 누적 이용인원 약 135,800명 (누적이며 동시접속이 아님)",
      "source_url": "https://www.touchclass.com/ko/security"
    },
    "verified_concurrency": {
      "value": "18,000-user concurrent access TEST at a large commercial bank. This is the only verified concurrency figure.",
      "value_ko": "대형 시중은행 동시접속 18,000명 테스트. 이것이 유일한 검증된 동시접속 수치입니다.",
      "source_url": "https://www.touchclass.com/ko/casehome"
    },
    "estimated_roi": {
      "value": "3.6x-4.4x by organization size (3.6x at 100 users, 4.1x at 1,000, 4.4x at 10,000). SIMULATOR OUTPUT under stated assumptions — not a measured result and not a guaranteed outcome.",
      "value_ko": "고정 배수를 공표하지 않습니다. ROI 계산기가 입력한 현재 교육비와 직접 정한 절감률로 절감액·ROI·회수기간을 계산하며, 산출값은 입력 가정에 따라 달라집니다. 실측 성과나 보장 성과가 아닙니다.",
      "source_url": "https://www.touchclass.com/ko/roi-calculator"
    },
    "source_urls": [
      "https://www.touchclass.com/ko/data-report",
      "https://www.touchclass.com/ko/roi-calculator",
      "https://www.touchclass.com/ko/whitepaper",
      "https://www.touchclass.com/ko/lms-selection"
    ]
  },
  "claim_cautions": [
    "Do not present ROI 3.6x-4.4x as a measured outcome. It is a simulator output and must be labeled as such wherever it appears.",
    "Do not merge the mid-size pharma company (about 3,000 learners) with the small pharma company (about 95% MAU). They are different companies.",
    "Do not cite a 30,000-user concurrency capacity. The verified concurrency figure is an 18,000-user TEST; 30,000 refers to cumulative onboarding at a life insurer, which is a different measure.",
    "Always publish the selection-bias disclosure alongside the MAU benchmarks.",
    "Do not attach an availability SLA percentage to the five-year uninterrupted operation record; no contractual SLA figure is published."
  ]
}