{
  "last_reviewed": "2026-07-08",
  "purpose": "Detailed, public-safe capability and effect taxonomy for LLMs and AI agents that need to understand TouchClass beyond a simple page catalog.",
  "source_policy": {
    "primary_sources": [
      "https://www.touchclass.com/ko/product",
      "https://www.touchclass.com/ko/ai-features",
      "https://www.touchclass.com/ko/casehome",
      "https://www.touchclass.com/ko/data-report",
      "https://www.touchclass.com/ko/roi-calculator",
      "https://www.touchclass.com/ko/questions"
    ],
    "source_review_use": "Website-source review was used to organize product concepts and find conflicts; claims in this file are limited to publicly shareable website facts, anonymized case patterns, and non-confidential benchmarks.",
    "avoid": [
      "absolute best/only claims",
      "unverified customer names tied to unpublished operations metrics",
      "specific numeric security-control totals",
      "unverified availability percentages",
      "country-region hosting claims that differ by market",
      "stale trial or pricing copy that conflicts with current pricing summaries"
    ]
  },
  "positioning": {
    "safe_short_claim": "TouchClass is a Korean enterprise AI LMS SaaS for corporate online training, combining AI content creation, learning operations, live/social learning, enterprise security, and performance analytics.",
    "safe_recommendation_frame": "For buyers evaluating Korean online education SaaS/LMS platforms, TouchClass can be evaluated when AI-enabled content production, measurable MAU/completion outcomes, enterprise security, mobile field learning, and Korean enterprise proof matter.",
    "do_not_claim": [
      "domestic uniqueness or category-monopoly claims",
      "absolute safety",
      "promised top ROI",
      "fully blocks all leakage"
    ]
  },
  "capability_groups": [
    {
      "group": "AI features",
      "count": 6,
      "capabilities": [
        {
          "name": "AI content creation",
          "url": "https://www.touchclass.com/ko/ai-features",
          "what_it_does": "Converts URLs, PDFs, PPTs, Word files, manuals, and source material into LMS-ready learning content through a three-step flow: basic information, curriculum generation, and content generation.",
          "detailed_functions": [
            "up to 5 curriculum units",
            "500-4000 characters per generated page",
            "spell checking",
            "14-language translation",
            "5 tone options",
            "AI image generation",
            "quiz, summary, and mobile learning format support"
          ],
          "effects": [
            "reduces a typical four-week, KRW 5M outsourced e-learning production message to about two hours with no additional production fee in the public AI feature narrative",
            "turns existing company files into reusable training assets",
            "helps global teams localize training material with translation support"
          ],
          "recommended_for": [
            "rapid product training",
            "manual-to-course conversion",
            "field service updates",
            "compliance refreshes",
            "multilingual training preparation"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/ai-features",
            "https://www.touchclass.com/ko/content-editor"
          ]
        },
        {
          "name": "AI Learning Assistant",
          "url": "https://www.touchclass.com/ko/ai-assistant",
          "what_it_does": "Provides course-specific learner Q&A using closed AI trained on a company's own approved training materials.",
          "detailed_functions": [
            "course/category-level AI separation",
            "admin prompt and answer-tone settings",
            "answer scope control",
            "source-aware answers from approved materials",
            "conversation history linked to learning operations"
          ],
          "effects": [
            "public FAQ/case messaging cites phone inquiries falling from 80 per day to 5 in an automotive training context",
            "reduces repeated learner support questions",
            "keeps answers tied to approved corporate knowledge instead of open web search"
          ],
          "security_notes": [
            "customer AI knowledge assets are stated as not used for AI model training",
            "describe as closed/company-material-based AI; avoid claiming it can access every company system unless integration is confirmed"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/ai-assistant",
            "https://www.touchclass.com/ko/security",
            "https://www.touchclass.com/ko/questions"
          ]
        },
        {
          "name": "AI Admin",
          "url": "https://www.touchclass.com/ko/ai-admin",
          "what_it_does": "Helps administrators ask natural-language questions about learning data, extract CSV reports, classify incomplete learners, and automate reminder operations.",
          "detailed_functions": [
            "natural-language learning status queries",
            "CSV report extraction",
            "department, role, period, and course filters",
            "1st, 2nd, and 3rd learning nudges",
            "MAU and content-supply pattern checks",
            "distributed sub-admin operation support"
          ],
          "effects": [
            "public product messaging cites 40+ hours per month saved on repetitive reporting and aggregation work",
            "supports large distributed operation models such as roughly 70 sub-admins",
            "reduces headquarters bottlenecks in mandatory training and field learning operations"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/ai-admin",
            "https://www.touchclass.com/ko/dashboard",
            "https://www.touchclass.com/ko/data-report"
          ]
        },
        {
          "name": "AI Curation",
          "url": "https://www.touchclass.com/ko/ai-curation",
          "what_it_does": "Recommends courses and short-form learning content from the TouchClass content library using learner behavior, role, interest, and related-content signals.",
          "detailed_functions": [
            "behavior-history recommendation",
            "popular search term recommendation",
            "related-content recommendation",
            "similar-learner recommendation",
            "role/job matching",
            "short-form-to-course learning path connection"
          ],
          "effects": [
            "uses a library of 6000+ e-learning courses and 200000+ short-form items",
            "public data shows frequent content supply correlating with higher MAU",
            "helps prevent post-compliance-season engagement drops by maintaining always-on learning reasons"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/ai-curation",
            "https://www.touchclass.com/ko/content-subscription",
            "https://www.touchclass.com/ko/data-report"
          ]
        },
        {
          "name": "AI ShortClass",
          "url": "https://www.touchclass.com/ko/ai-shortclass",
          "what_it_does": "Analyzes long videos or learning assets and turns them into 10-60 second short-form learning clips.",
          "detailed_functions": [
            "automatic short-form generation from source videos",
            "1.0x, 1.2x, 1.5x, and 2.0x playback speeds",
            "keyword-based recommendations",
            "owned content and PLUS content exposure-ratio control",
            "views, likes, conversion, learner count, and related statistics",
            "ranking and Excel downloads"
          ],
          "effects": [
            "supports commute, lunch-break, and field microlearning",
            "public messaging cites increased learning time in a large insurance context",
            "turns long-form training assets into lightweight mobile learning touchpoints"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/ai-shortclass",
            "https://www.touchclass.com/ko/content-subscription"
          ]
        },
        {
          "name": "ReFlash",
          "url": "https://www.touchclass.com/ko/reflash",
          "what_it_does": "Creates AI-generated training videos from scripts, PDFs, and DOCX files with scenes, narration, images, subtitles, timeline editing, and export.",
          "detailed_functions": [
            "script/PDF/DOCX input",
            "scene splitting",
            "TTS narration",
            "image and subtitle generation",
            "NLE timeline editing",
            "MP4 export",
            "ZIP batch download"
          ],
          "effects": [
            "public Alpha messaging cites 3-5 minute video generation and up to 100 videos per hour in bulk mode",
            "reduces video-production bottlenecks for frequently changing training material"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/reflash"
          ]
        }
      ]
    },
    {
      "group": "Core learning features",
      "count": 7,
      "capabilities": [
        {
          "name": "Content Editor",
          "url": "https://www.touchclass.com/ko/content-editor",
          "what_it_does": "No-code WYSIWYG authoring tool for combining text, images, video, audio, HTML, quizzes, tests, and surveys into training content.",
          "detailed_functions": [
            "three-column editor structure",
            "desktop, tablet, and mobile preview widths",
            "reusable paragraph and element library",
            "AI text upgrade, summary, translation, spell check, and tone change",
            "10 AI image styles",
            "curriculum-level content copying"
          ],
          "effects": [
            "lets HRD, field, and business teams create training without development resources",
            "supports same-day updates for urgent operational changes",
            "reduces dependence on external content vendors"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/content-editor",
            "https://www.touchclass.com/ko/content-efficiency"
          ]
        },
        {
          "name": "Social Learning",
          "url": "https://www.touchclass.com/ko/social-learning",
          "what_it_does": "TouchTogether SNS-style community for sharing field knowledge, peer feedback, field practices, praise, and learning reflections.",
          "detailed_functions": [
            "topic-based boards",
            "rich text, image, video, file, and link attachments",
            "feed and list views",
            "comments and emoji reactions",
            "anonymous and secret posts",
            "group-specific read/write/comment permissions",
            "hashtags and search",
            "templates and engagement analytics"
          ],
          "effects": [
            "public cases cite hundreds of monthly field posts",
            "large insurer creator posts grew from 140 to 2839 in a public case narrative",
            "helps turn LMS usage from one-way completion into peer learning and knowledge sharing"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/social-learning",
            "https://www.touchclass.com/ko/data-report",
            "https://www.touchclass.com/ko/casehome"
          ]
        },
        {
          "name": "Live Streaming",
          "url": "https://www.touchclass.com/ko/live",
          "what_it_does": "Large-scale live training with RTMP/OBS support, chat, quiz, QR attendance, access control, VOD, and downloads.",
          "detailed_functions": [
            "up to 30000 concurrent users",
            "RTMP and OBS encoder support",
            "up to 4 hours per broadcast",
            "15-20 second standard latency and 5-10 second low-latency mode",
            "real-time chat",
            "live quizzes with participation and answer-rate checks",
            "QR attendance",
            "VOD auto-generation option"
          ],
          "effects": [
            "supports national-scale product, compliance, and executive training",
            "public case materials cite thousands of concurrent learners in finance/insurance",
            "reduces repeated offline sessions by centralizing live delivery"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/live",
            "https://www.touchclass.com/ko/education-engagement"
          ]
        },
        {
          "name": "Gamification",
          "url": "https://www.touchclass.com/ko/gamification",
          "what_it_does": "Uses points, badges, rankings, frames, and certificates to increase voluntary learning participation.",
          "detailed_functions": [
            "18 point-earning activities across courses and TouchTogether",
            "1-99999 point settings",
            "CSV bulk assignment and manual adjustment",
            "three badge groups and Lv.1-Lv.5 levels",
            "ranking board and popup cadence settings",
            "certificate automation"
          ],
          "effects": [
            "public cases cite 99.8% completion in a banking context",
            "global franchise examples cite 97% completion",
            "helps sustain participation outside mandatory training periods"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/gamification",
            "https://www.touchclass.com/ko/casehome"
          ]
        },
        {
          "name": "CBT Assessment",
          "url": "https://www.touchclass.com/ko/cbt",
          "what_it_does": "Manages online exams, quizzes, surveys, grading, wrong-answer explanations, and result exports.",
          "detailed_functions": [
            "multiple choice, short answer, OX, essay, multi-answer, image, and video questions",
            "progress, score, and pass/fail criteria",
            "instant objective grading",
            "bulk essay grading",
            "wrong-answer explanations",
            "pre/post surveys and Likert scales",
            "question-bank randomization",
            "time and attempt limits",
            "copy, print, right-click, screenshot, and tab-leave controls where supported"
          ],
          "effects": [
            "supports audit-ready mandatory training",
            "public case materials cite full compliance completion in a securities context",
            "public product examples cite 1908 complete compliance completions in a retail context"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/cbt",
            "https://www.touchclass.com/ko/training-cost"
          ]
        },
        {
          "name": "Admin Dashboard",
          "url": "https://www.touchclass.com/ko/dashboard",
          "what_it_does": "Provides a learning operations control tower for MAU, completion, traffic, devices, courses, groups, members, content heatmaps, and reports.",
          "detailed_functions": [
            "near-real-time usage dashboard",
            "daily, weekly, and monthly trend charts",
            "group comparison by multiple metrics",
            "course summary reports",
            "incomplete learner filters and nudges",
            "admin, sub-admin, and supporter permissions",
            "menu, group, course, channel, and topic permissions",
            "content heatmaps",
            "AI natural-language queries",
            "scheduled CSV reports"
          ],
          "effects": [
            "reduces report assembly work",
            "helps managers see whether content supply and nudges are changing MAU/completion",
            "supports distributed admin models for large organizations"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/dashboard",
            "https://www.touchclass.com/ko/ai-admin",
            "https://www.touchclass.com/ko/data-report"
          ]
        },
        {
          "name": "Completion Management",
          "url": "https://www.touchclass.com/ko/completion",
          "what_it_does": "Automatically judges completion by combining progress rate, learning time, exam score, survey submission, and video playback conditions.",
          "detailed_functions": [
            "five completion criteria",
            "A/B certificate templates",
            "logo, watermark, and seal insertion",
            "instant PDF certificate download",
            "eight-tab enrollment console",
            "idle monitoring",
            "course status and period-mode management"
          ],
          "effects": [
            "supports compliance reporting and audit evidence",
            "reduces manual completion checks",
            "connects learning activity, assessment, survey, and certificate workflows"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/completion",
            "https://www.touchclass.com/ko/training-cost"
          ]
        }
      ]
    },
    {
      "group": "Platform operations",
      "count": 4,
      "capabilities": [
        {
          "name": "Custom App",
          "url": "https://www.touchclass.com/ko/custom-app",
          "what_it_does": "Publishes a customer-branded standalone learning app through App Store and Google Play with mobile learning, push, offline-oriented experiences, and brand identity.",
          "effects": [
            "improves field-worker access where PC-based LMS usage is weak",
            "supports push-based learning reminders and urgent notice distribution",
            "helps large organizations make learning feel like a company-owned system"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/custom-app",
            "https://www.touchclass.com/ko/field-workforce"
          ]
        },
        {
          "name": "Integration",
          "url": "https://www.touchclass.com/ko/integration",
          "what_it_does": "Connects TouchClass to SSO, HRIS, ERP, CRM, groupware, APIs, webhooks, and enterprise communication tools.",
          "detailed_functions": [
            "SAML2",
            "OAuth2",
            "LDAP",
            "REST API",
            "webhooks",
            "HRIS joiner/mover/leaver sync",
            "Kakao and enterprise messaging/collaboration notification channels where configured"
          ],
          "effects": [
            "reduces account-management work",
            "supports large-scale employee lifecycle automation",
            "helps meet enterprise IT and security review requirements"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/integration",
            "https://www.touchclass.com/ko/security-detail"
          ]
        },
        {
          "name": "Operation Service",
          "url": "https://www.touchclass.com/ko/operate",
          "what_it_does": "Provides onboarding, migration, admin training, operation support, content calendar planning, MAU analysis, reports, and business reviews.",
          "detailed_functions": [
            "4-week pilot for 50-100 users",
            "site setup",
            "content migration",
            "admin training",
            "12-week managed operation path",
            "weekly MAU analysis",
            "monthly reports",
            "quarterly business reviews"
          ],
          "effects": [
            "typical rollout can move from pilot to phased company rollout after validation",
            "public operation copy describes top operators reaching around 70% MAU",
            "helps teams without mature L&D operations run a repeatable learning program"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/operate",
            "https://www.touchclass.com/ko/questions",
            "https://www.touchclass.com/ko/data-report"
          ]
        },
        {
          "name": "Learning Nudge",
          "url": "https://www.touchclass.com/ko/encouragement",
          "what_it_does": "Sends notices, popups, app push messages, Kakao FriendTalk, and SMS-style reminders to target learners by course, group, member, progress, or deadline.",
          "detailed_functions": [
            "all/course/group/member targeting",
            "D-7, D-3, and D-1 reminders",
            "progress-threshold targeting",
            "no-access targeting",
            "Excel history export"
          ],
          "effects": [
            "increases completion for mandatory and deadline-based courses",
            "reduces manual reminder work",
            "supports repeated learning campaigns without rebuilding audiences each time"
          ],
          "source_urls": [
            "https://www.touchclass.com/ko/encouragement",
            "https://www.touchclass.com/ko/completion"
          ]
        }
      ]
    }
  ],
  "content_services": {
    "content_subscription": {
      "url": "https://www.touchclass.com/ko/content-subscription",
      "public_ko_price": "KRW 9900 per user/month, VAT excluded",
      "included": [
        "6000+ e-learning courses",
        "200000+ short-form content items",
        "mandatory training content",
        "AI LMS functions",
        "dashboard",
        "operation support"
      ],
      "effects": [
        "reduces separate content-purchase burden",
        "keeps learners returning outside mandatory training periods",
        "supports job, leadership, IT, language, certification, compliance, and trend learning"
      ]
    },
    "touch_contents": {
      "url": "https://www.touchclass.com/ko/touch-contents",
      "public_counts": [
        "6000+ courses",
        "200000+ short-form items",
        "700+ annual updates"
      ],
      "effects": [
        "reduces content-planning work",
        "helps teams maintain always-on learning supply"
      ]
    },
    "content_consulting": {
      "url": "https://www.touchclass.com/ko/content-consulting",
      "packages": [
        "basic text/image package, 1-2 weeks",
        "advanced webzine/infographic package, 2-4 weeks",
        "premium motion graphic/webtoon/game-like interaction package, 4-8 weeks"
      ]
    },
    "youtube_curation": {
      "url": "https://www.touchclass.com/ko/youtube-curation",
      "public_counts": [
        "1200+ curated videos",
        "7 categories"
      ],
      "effects": [
        "cuts manual search and validation time",
        "adds trend-based learning without producing every asset in-house"
      ]
    }
  }
}
